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At Serff Orthodontics, we believe every person's smile is unique and our goal is to enhance whatever features make your smile special. Smile's change lives. Our family of patients know we work hard to make exceptional smiles. If we haven't had the privilege of meeting you yet, you can schedule a complimentary consultation at your convenience. We appreciate the opportunity to be considered for your orthodontic care and look forward to welcoming you and your family to our office.

Our Team

The Serff Orthodontic Team, led by Dr. Jeff Serff, has been serving the Columbus area for almost two decades. Dr. Jeff Serff attended high school in Columbus, Georgia. Dr. Serff received his Bachelor of Science degree in Microbiology in 1994 from the University of Georgia. He then graduated with honors from the Medical College of Georgia, School of Dentistry in 2000. Upon graduation, Dr. Serff completed a one year General Practice Residency, a hospital-based program focused on medically compromised dental patients and minor dento-alveolar surgery. He accepted a position as a clinical instructor in the Department of Oral Diagnosis and Patient Services at the School of Dentistry where he served for two years. Dr. Serff completed his Orthodontic Residency in 2005 and opened his practice in Columbus, Georgia.

Our Services

We offer a wide selection of braces to meet the individual needs and desires of each of our patients. From traditional metal braces, clear ceramic braces to clear aligners that can be worn to improve mild cases of misaligned teeth, we are confident we can help you achieve and maintain the beautiful, healthy smile you've always dreamed about! Our services include:

  • Braces: We offer traditional metal braces, clear ceramic braces, and clear aligners to meet the individual needs and desires of each of our patients.
  • Invisalign: We provide Invisalign clear aligners as an alternative to traditional braces for mild cases of misaligned teeth.
  • Orthodontic Treatment: Our team is dedicated to providing quality orthodontic treatment in a relaxed and friendly atmosphere.

Why Choose Us?

At Serff Orthodontics, we believe that every person's smile is unique and our goal is to enhance whatever features make your smile special. We strive to provide exceptional orthodontic care in a relaxed and friendly atmosphere. Our team is dedicated to making your orthodontic experience as comfortable and convenient as possible.

Life with Braces

Initially, the braces may feel like they "stick out." This is normal. As you become accustomed to your braces and tooth alignment improves, this sensation will cease. Although the brackets have been rounded and smoothed, until the cheek tissues have "toughened, " you may find it helpful to use a salt rinse or wax to alleviate any discomfort.

Reviews (24)
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Positive: Reviewers praised Dr. Serff and his staff for their exceptional service, expertise, and kind treatment.
Negative: One reviewer mentioned minor mistakes on two occasions, but the issues were resolved promptly.

Satisfaction with Dr. Serff and Staff

The majority of reviewers praised Dr. Serff and his staff for their exceptional service, kindness, and professionalism. Many reviewers commented on the office's organization, cleanliness, and friendly atmosphere. Parents appreciated the staff's ability to work well with children, making them feel comfortable and at ease.

Quality of Treatment

Reviewers were extremely pleased with the results of their orthodontic treatment, citing Dr. Serff's expertise and attention to detail. Several reviewers mentioned that Dr. Serff only does what is necessary, making him a trustworthy and affordable option.

Positive Experiences

Many reviewers mentioned the convenience and efficiency of the office, with minimal wait times and a smooth appointment process. The office's game room and TV were also praised as a nice touch for kids.

Minor Issues

Only one reviewer mentioned minor issues with the office, including mistakes on two occasions. However, the issues were resolved promptly, and the reviewer still recommended the practice.