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Business Details
42 Years
experience
Your Trusted Holistic Dentistry Practice in New York, NY
The Brand Wellness Center has established itself as a leader in integrative dental care since its founding in 1984. Our practice combines modern dentistry with complementary healing modalities to promote whole-body wellness, offering mercury-free, fluoride-free, and BPA-free treatments. With over four decades of combined experience, our team utilizes advanced technologies like lasers, ozone therapy, and digital imaging while maintaining a patient-centered approach. We emphasize preventative care and natural healing methods, supported by Dr.

Brand's dual expertise as a biological dentist and naturopathic physician. Our commitment to safety protocols, including SMART-certified mercury removal and EMF protection, positions us as a trusted authority in holistic oral health. Through personalized nutritional counseling, acupuncture, and energy medicine, we address the interconnectedness of oral and systemic health, serving patients from our technologically advanced facility in midtown Manhattan.
Services
Mercury-Safe Dentistry Holistic Dental Care Laser Dentistry Ozone Therapy Nutritional Counseling Acupuncture Services Energy Medicine Digital Imaging Detoxification Protocols Preventative Care
Details
  • Year established: 1984
Highlights and features
  • We are the only SMART-certified mercury removal practice in New York
  • Offering IAOMT-accredited mercury-safe protocols with advanced protection measures
  • Combining dental care with naturopathic medicine and energy healing modalities
  • Utilizing cutting-edge technologies like lasers and ozone therapy
  • Providing personalized nutritional counseling and detoxification protocols
Associations and certifications
  • IAOMT
  • SMART Certified
  • IABDM
What people say
Exceptional holistic care Pain-free procedures Knowledgeable staff Transformative health improvements Personalized attention
Services
Mercury Amalgam Removal
Our mercury-safe removal protocol follows strict IAOMT guidelines with specialized protection measures. We use high-speed suction, mercury ionizers, and supplemental oxygen to ensure patient safety during amalgam replacement. This service addresses health concerns related to mercury exposure while maintaining environmental safety standards.
Laser Dentistry
Advanced laser technology enables precise, minimally invasive procedures for cavity detection and periodontal treatment. This approach reduces discomfort and promotes faster healing while maintaining dental integrity through targeted interventions.
Ozone Therapy
Ozone applications support non-surgical periodontal care and dental infection management. This natural disinfectant promotes tissue regeneration while eliminating harmful bacteria without toxic side effects, complementing our holistic treatment philosophy.
Nutritional Counseling
Certified nutritional consultations address oral-systemic connections through personalized dietary recommendations. Our approach integrates food-based solutions for dental health maintenance and overall wellness optimization, reflecting our whole-body treatment philosophy.
Energy Medicine
Complementary therapies like Reiki, sound therapy, and EFT address energetic imbalances affecting oral health. These modalities promote relaxation and systemic harmony, supporting the body's natural healing processes during dental treatments.
People
Dr. Idelle S. Brand
Dentist & Naturopathic Physician
Dr. Brand combines 40+ years of dental experience with naturopathic medicine expertise. Board-certified in integrative medicine, she pioneered holistic dental protocols and authored health-focused publications while maintaining active clinical practice.
Victoria
Administrative Assistant
Victoria manages patient coordination and insurance matters with personalized attention, ensuring smooth treatment scheduling and financial arrangements while maintaining the practice's welcoming atmosphere.
Michelle
Clinical Assistant
Michelle provides chairside support with emphasis on patient comfort, assisting in procedures while offering compassionate care and treatment explanations throughout the dental experience.
Diandra
Intuitive Metaphysical Healer
Diandra integrates acupuncture, Reiki, and energy healing into dental care, addressing emotional and physical well-being through complementary modalities that enhance patient relaxation and recovery.
Questions
What makes your dental practice holistic?
We integrate biological dentistry with naturopathic medicine, emphasizing whole-body wellness through mercury-free materials, nutritional counseling, and complementary therapies like acupuncture.
Do you accept dental insurance?
We operate as an out-of-network provider. Patients receive electronic claims for potential reimbursement, though we recommend verifying out-of-network benefits with your insurance carrier.
What safety measures exist for mercury removal?
Our IAOMT-accredited protocol includes specialized air filtration, mercury ionizers, protective barriers, and environmental safeguards following SMART certification standards for maximum patient and staff protection.
What advanced technologies do you use?
We employ dental lasers, ozone therapy, digital imaging with 90% radiation reduction, and computerized diagnostic tools to enhance treatment precision and patient safety.
How do you address dental anxiety?
We offer guided imagery, aromatherapy, and energy healing modalities alongside gentle techniques to create comfortable experiences for anxious patients.
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